Originally published at Churchpop
Why does Hallow use Hollywood celebrities to promote prayer content?
Hallow App CEO and co-founder Alex Jones provides the answer in a recent interview with ChurchPOP editor Jacqueline Burkepile.
Jones reveals why the Hallow App recruits celebrities for prayer campaigns and how they got Gwen Stefani on board.
He also discusses the many miracles resulting from the prayers used on the Hallow App.
Listen to the full interview below:[embedded content]Why does the Hallow App recruit Hollywood celebrities for prayer campaigns?
In the interview, Jones tells Burkepile why Hallow recruits celebrities for their prayer campaigns and app features.
He says the purpose is to reach fallen-away Catholics or those who are not particularly religious.
Jones says the people most difficult to reach “don’t stop scrolling” social media because of his face, or even a priest or nun’s face, but they will stop for a Hollywood celebrity.
“They will stop for Mark [Walberg’s] face and they’ll be like, ‘Who’s that? Wait, I recognize that guy from the movies,'” Jones explains.
Other celebrities who participate in Hallow App promotions include Jim Caviezel, Kevin James, Mario Lopez, and Bethany Joy Lenz, to name a few.
“That’s really what it’s all about – trying to partner with these folks to reach out
