Pope hats, bloody shirts and so many bobbleheads: The creative ways MLB teams lure fans to the park

CHICAGO — It started as a limited promotion for a specialty theme night. Then the Chicago White Sox heard from their fans.

Everyone wanted a pope-themed hat.

“When things go bananas … that’s when it gets really fun,” said Brooks Boyer, Chicago’s chief revenue and marketing officer.

Fun is the overarching theme when it comes to stadium giveaways, and business has been good at major league ballparks this year.

An array of creative promotions — everything from the New York Mets handing out fake glasses and mustaches for a Bobby Valentine Disguise Night to the Texas Rangers giving away a Nolan Ryan bloody lip jersey — has played at least a small role in an MLB-wide average attendance of 29,618 through Tuesday’s games, the highest such number for a full season since 2017.

Bobbleheads remain popular — like the Brandon Nimmo Bull Riding bobblehead in Texas, or the butter-churning Nick Kurtz “Big Amish” bobblehead with the Athletics — but it’s not just those iconic figurines that are